With all of the pressure-filled sales pitches and roofers knocking on your door, it can be difficult to know who to hire. They all say they are the experts, but how do you know they actually are?
Here are some tips for finding the roofing company for your needs.
1. Assess What You’re Looking For
Before beginning your search for a roofing company, take time to clearly define your specific needs:
- Are you looking for a complete roof replacement, repairs, or just an inspection?
- What is your preferred roofing material (asphalt shingles, metal, tile, slate, etc.)?
- What is your budget range?
- What timeline are you working with?
- Do you need financing options?
- Are you interested in energy-efficient or eco-friendly options?
Having clarity about your requirements will help you identify companies that specialize in your specific needs and eliminate those that don’t offer relevant services.
2. Gather Local Recommendations
Start your search close to home by:
- Asking neighbors, especially those with similar homes or who have recently had roofing work done
- Consulting with friends and family members who live in your area
- Reaching out to your local homeowners association for contractor suggestions
- Connecting with local real estate agents who often maintain relationships with reliable contractors
Local recommendations are particularly valuable because a roofing company nearby will be familiar with regional building codes, climate considerations, and common roofing challenges specific to your area.
3. Verify Proper Licensing and Insurance
Never compromise on proper credentials when selecting a roofing company:
- Confirm that the company holds a valid contractor’s license for your state and local jurisdiction
- Verify their general liability insurance (minimum $1 million coverage recommended)
- Ensure they carry workers’ compensation insurance for all employees
- Ask for certificates of insurance sent directly from their insurance provider
- Check if they’re properly bonded (if required in your area)
Working with unlicensed or uninsured contractors puts you at significant financial and legal risk if accidents occur or work doesn’t meet code requirements.
4. Research Online Reputation
In today’s digital world, nearly every roofing company has an online footprint that can reveal much about their service quality:
- Check Google Business, Yelp, and neighborhood platforms like Nextdoor for reviews
- Look at the Better Business Bureau for rating and complaint history
- Examine their social media presence for customer interactions and project photos
- Search for the company name plus words like “complaint,” “lawsuit,” or “problem”
- Pay attention to how they respond to negative reviews
Look beyond star ratings to read detailed reviews, particularly noting patterns in complaints or praise. A few negative reviews among many positive ones is normal, but consistent complaints about similar issues should raise red flags for a roofing company. Reviews show a business’s reputation so take the time to read through these.
5. Evaluate Experience and Specialization
Not every roofing company has the same expertise:
- Look for companies with significant experience (ideally 5+ years under the same name)
- Identify contractors who specialize in your specific roofing material
- Check if they have manufacturer certifications for premium products
- Research whether they have experience with homes similar to yours
- For unique roofing styles or historic homes, seek specialists in those areas
Companies with manufacturer certifications have typically completed special training and can offer enhanced warranties unavailable through non-certified installers.
6. Examine Portfolio and Past Projects
A quality roofing company should be able to demonstrate their craftsmanship:
- Request photos of completed projects similar to yours
- Ask to see before-and-after examples that showcase their problem-solving abilities
- If possible, drive by recently completed projects to see their work firsthand
- Ask for addresses of projects completed 5+ years ago to evaluate how their work holds up over time
Pay special attention to details like trim work, flashing, and ventilation installations, as these areas often reveal craftsmanship quality.
7. Request Multiple Detailed Estimates
To make informed comparisons:
- Obtain at least three detailed written estimates
- Ensure each estimate includes identical scope of work
- Compare material specifications, not just bottom-line prices
- Look for comprehensive estimates that include tear-off, disposal, underlayment, flashing, ventilation, and cleanup
- Be wary of outliers—estimates significantly lower or higher than others may indicate problems
Remember that the cheapest option rarely provides the best long-term value. Focus on finding the best combination of quality materials, proper installation methods, and fair pricing when looking for a roofing company.
8. Analyze Communication and Professionalism
How a company handles the estimation process often reflects how they’ll manage your project:
- Evaluate their responsiveness to calls and messages
- Notice whether they arrive punctually for appointments
- Assess their willingness to answer questions thoroughly
- Consider how clearly they explain technical aspects of your project
- Observe their overall professionalism and demeanor
A professional roofing company should perform thorough roof inspections (including attic examination when possible), take measurements, and discuss options rather than providing quick, generic estimates.
9. Understand Warranty Offerings
Comprehensive warranty coverage provides important protection:
- Compare manufacturer warranties on materials (typically 25-50 years)
- Evaluate workmanship warranties offered by the contractor (5-10 years is standard)
- Understand what is and isn’t covered under each warranty
- Confirm warranty transferability if you plan to sell your home
- Be cautious of lifetime warranties from newer companies without proven longevity
Get all warranty information in writing, including specific exclusions and claim processes. Remember that the strongest warranty is only as good as the company standing behind it.
10. Review Contract Details Carefully
Before signing any agreement:
- Ensure all verbal promises appear in writing
- Verify material specifications match what was discussed
- Confirm start and completion dates
- Understand payment terms and schedule
- Check for provisions regarding unexpected issues (such as decking replacement)
- Verify cleanup procedures and property protection measures
- Understand cancellation policies and any associated fees
Never sign incomplete contracts or feel pressured to make immediate decisions. Take time to review documents thoroughly and consult professionals if needed.
11. Be Wary of Red Flags
Protect yourself by watching for warning signs:
- Door-to-door solicitors, especially after storms
- Pressure tactics or “today only” special pricing
- Requests for full payment upfront
- Reluctance to provide written estimates
- Missing or incomplete contact information
- Companies using unmarked vehicles
- Contractors without local references
- Unwillingness to pull permits themselves
- Vague contract language or excessive industry jargon
- Cash-only payment requirements
Trust your instincts—if something feels questionable about a contractor, it’s worth exploring other options.
12. Consider Value Beyond Price
The best roofing company for your needs offers more than competitive pricing:
- Superior craftsmanship that prevents future problems
- Quality materials appropriate for your climate and home design
- Proper installation techniques that maximize roof lifespan
- Excellent communication throughout the project
- Thorough cleanup practices
- Responsive after-service support
- Peace of mind through comprehensive warranties
If you need help with roof repairs, contact us for your free estimate!
Crazy Horse Roofing specializes in roofing and gutters in Northern Colorado, and we believe in treating every customer like they are family. We know how important your roof is in keeping your home and your family protected and safe, so we will do whatever we can to make sure your roof is safe, strong, and sturdy. We might just be the roofing company you need so reach out to us for a free consultation!
